Why choose DISCOVERDD?

The impact of opening a physical store on sales for a digitally native vertical brand (DNVB) can vary significantly depending on factors such as location, brand strength, target market, and the overall customer experience. Some general insights about this:

1. Increase in Revenue: Research indicates that DNVBs can see a 10-30% increase in overall sales after opening a physical store, particularly if the brand has already built a strong online presence and customer base. Some DNVBs report even higher increases, especially if they can leverage the store to drive in-person sales and capture more market share.
2. Increased Customer Acquisition: A physical store can help convert local customers who might not have been aware of the brand online. The presence of a store increases the likelihood of capturing foot traffic and attracting new customers who may prefer shopping in person. This can translate into a 20-50% increase in foot traffic and potential sales, depending on the location and store appeal.
3. Higher Average Order Value (AOV): Customers in a physical store may be more inclined to make larger purchases due to the ability to see and touch the products. Brands with stores often experience an increase in AOV of 10-15%.
4. Omni-channel Boost: Physical stores can drive more online sales, too. Customers who visit a store may end up making a purchase online later, either because they couldn’t find the exact product in-store or because the store experience influenced their purchase decision. Research shows that omni-channel customers spend up to 30% more than those who shop through a single channel.
5. Seasonal and Product Launches: Physical stores can serve as a valuable tool for promoting new product launches or seasonal campaigns. Sales can spike significantly during these events, sometimes as much as 50% more during launch periods.